In a recent interview, psychotherapist and author Esther Perel said ”it’s the very things that can turn you on at night [that] you will demonstrate against during the day” (2). I want to explore this but not within the sexual sphere with which it was intended but from a sociological perspective. We all demonstrate certain aspects of ourselves publicly and hide aspects we wish not to display. It is not a new phenomenon that we behave in certain manners to please those around us. Societies and cultures worldwide have developed via the evolution of tribes to reward ‘fitting in’ and shunning those who don’t. Those who don’t conform lose their tribe and their survival rate alone is greatly diminished.